Blog
What AI answers travellers about you
Every day, one AI-search story explained for travel brands: what is changing inside ChatGPT, Gemini and Google's AI Mode answers, and what you can do to get cited.
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ChatGPT Traffic Drop: A Tracking Issue, Not a Decline in Use
Recent analytics show a sharp drop in ChatGPT-attributed traffic, attributed to a tracking issue rather than a decline in usage.
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Booking Holdings Invests in AI Startup Vayo to Enhance Travel Experiences
Booking Holdings is investing $100 million in AI startup Vayo to transform travel itineraries into personalized, proactive experiences.
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Bing Webmaster Tools Enhances AI Search Query Insights for Travel Brands
Bing's new AI Performance report helps travel brands understand how their content ranks in AI-driven search queries.
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ChatGPT Prioritises Primary Sources in Travel Information
ChatGPT is increasingly favouring primary sources, impacting travel brands' visibility in AI-driven searches.
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Google's AI Content Push: What It Means for Travel Brands
Google is expanding its AI content capabilities for Discover, promising new opportunities for travel brands.
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Google's Spam Update: What Travel Brands Need to Know
Google's recent spam update impacts search visibility, crucial for travel brands aiming to enhance their online presence.
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AI Overviews Now Key in Travel Brand Visibility on Google
AI Overviews have become prevalent in brand-name searches, impacting travel brand visibility on Google.
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Adapting to Climate Risks: Himalayan Tour Operators' Strategies
Himalayan tour operators are adjusting their strategies to mitigate climate risks after recent disasters.
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ChatGPT Introduces GPT-6 with Interactive Visuals: What It Means for Travel Brands
OpenAI's latest update to ChatGPT, featuring GPT-6 and a new Intelligent UI, offers interactive visuals that could transform how travel brands engage with customers.
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Royal Orchid Expands Beyond Metros to Capture Indian Travellers
Royal Orchid Hotels is strategically expanding to India's smaller towns, aiming to align with shifting travel patterns.
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OpenAI's New Watermarking in ChatGPT: What Travel Brands Need to Know
OpenAI introduces invisible watermarking in ChatGPT for the EU, impacting how travel brands are represented in AI-generated content.
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India's Digital Tourism Stack: A Solution to Market Fragmentation?
India's new digital tourism stack aims to streamline its fragmented tourism market by leveraging open digital infrastructure and AI technologies.
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India's Digital Tourism Stack: A New Era for Travel AI Integration
India's Digital Tourism Stack aims to streamline its fragmented tourism market and enhance AI integration in travel services.
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India's Digital Tourism Stack: A Game Changer for AI in Travel?
India's new Digital Tourism Stack aims to streamline its vast tourism market, potentially enhancing AI-driven travel services.
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Google Urges Manual Fact-Checking of AI Content for Accuracy
Google updates its guidelines to ensure AI-generated content is manually fact-checked before publication, impacting travel brands' online visibility.
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Boosting AI Citation Rates: Leveraging Wikipedia, Podcasts, and Reddit
Discover how travel brands can enhance their AI citation rates by strategically engaging with Wikipedia, podcasts, and Reddit.
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AI Agents: A New Challenge for Online Travel Agencies
Hilton's CIO suggests AI agents may disrupt the OTA landscape, offering hotels a chance to reclaim direct bookings.
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Google Expands AI Mode Monitoring: What It Means for Travel Brands
Google's global rollout of AI Mode monitoring could impact how travel brands manage search visibility.
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Cleartrip Ventures into India's Offline Holiday Package Market
Cleartrip targets India's largely offline holiday package market, aiming to digitalise and capture a significant share.
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Google's September Spam Update: What Travel Brands Need to Know
Google's latest spam update impacts search visibility for travel brands. Learn how to adapt and thrive.
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Expedia's Recent Layoffs Highlight Shifts in Travel Industry Dynamics
Expedia's decision to cut 58 roles underscores the evolving priorities in the travel sector amid technological advancements.
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Google's September 2026 Spam Update: What Travel Brands Need to Know
Google's latest spam update aims to enhance search quality, impacting travel brands globally.
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Brian Chesky Announces Airbnb's AI Agent Launch for 2027
Airbnb CEO Brian Chesky sets a 2027 launch date for a new AI agent, aiming to redefine digital travel assistance beyond traditional chatbots.
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Sri Lanka Targets Quality Over Quantity in Tourism Strategy
Sri Lanka is shifting focus from tourist numbers to the economic value they bring, aiming for sustainable growth.
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