Blog
What AI answers travellers about you
Every day, one AI-search story explained for travel brands: what is changing inside ChatGPT, Gemini and Google's AI Mode answers, and what you can do to get cited.
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Anthropic Warns of Security Risks with Claude Sessions
Anthropic has alerted users to a security breach involving Claude sessions, highlighting the need for enhanced cybersecurity measures.
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Airbnb's New Fee Structure: Implications for Travel Brands
Airbnb is testing lower fees for hosts who bring their own guests, potentially reshaping the dynamics of direct bookings in the travel industry.
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Google AI Overviews: A New Era for Travel Search Visibility
Google is dynamically expanding AI Overviews, reshaping travel brand visibility in search results.
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Google Launches Hotel Booking in AI Mode: A New Era for Travel Brands
Google's AI Mode introduces a new hotel booking tool, transforming the travel booking landscape for hospitality brands.
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AI Tools Recommend Brands but Cite Other Sources: Implications for Travel Brands
AI tools often recommend travel brands but cite other websites as sources, affecting brand visibility.
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ChatGPT's New Search Tool: A Game Changer for Travel Brands?
ChatGPT's revamped search tool introduces a new retrieval format, impacting how travel brands can enhance their AI visibility.
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ChatGPT Ads Expands with Automated Bidding and Platform Targeting
ChatGPT Ads introduces new features like automated bidding, significantly impacting travel marketing strategies.
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Expedia's AI-Centric Reorganisation: A Strategic Shift
Expedia's recent leadership restructure underscores its commitment to AI-driven innovation in the travel industry.
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Travel's AI Reckoning: Data, Trust, and ROI Take Center Stage
As AI transforms travel, brands must focus on data integrity, trust, and ROI to succeed.
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Expedia Reshapes Leadership to Accelerate AI Integration
Expedia Group cuts eight executives as it reorganizes to enhance AI-driven product and technology efforts.
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Business Websites Lead Gemini AI Search Citations: Study Insights
A recent study reveals that business websites are the primary sources for Gemini AI search citations, highlighting the importance of optimising online presence.
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Understanding AI's Impact on Travel: Traffic Swings and Citation Patterns
A new analysis reveals how AI Overviews are reshaping organic search for travel brands.
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